Employ State-of-the-Art Marketing With QR Code Decals

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The popularity of smartphones has resulted in new options for marketing your business using the latest technology. If you haven’t heard of QR codes yet, you probably haven’t been paying attention.

It’s quite simple to start employing this cutting-edge marketing strategy: you secure custom created QR codes, put them anywhere your customers might see them, and ensure a compelling call-to-action is present to let cell phone users know why they need to scan your code. 

The beauty of using QR codes is that they allow you to initiate a dialogue with your current and potential customers. This type of engagement can lead to many things, including sales on your website, e-mail signups, or communication from customers in the form of phone calls or text messages. The bottom line is that you’ve connected with your target market in a way that’s unobtrusive and even fun for them.

Here are just a few ways you can use QR codes:

• Encourage online shopping to take advantage of special deals 
• Replace handouts at trade shows (go green!) by encouraging booth visitors to scan to sign up for additional information 
• Distribute coupons or “insider” product information 
• Generate Facebook “likes”

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